Clients often tell us that they aren’t clear on the terminology and anachronisms used to describe CRM and that they often hear it referred to as a contact management system. The difference between contact management and customer relationship management (CRM) often...
We hear it again and again: ‘we never realized how many uses there are for CRM’; ‘we never knew how many ways it can be deployed’; and our personal favorite ‘we had no idea that CRM would build our brand out in the market place’. It’s true, no matter how you plan to...
